Writing about communities, product design, and the lessons learned from 20+ years of building things on the internet.
Journal
In an age where deepfakes look better than real life and AI can mimic almost any voice, audiences crave something real. It's time to stop over-editing your videos.
Read moreJournalChange can be tough for community members. Having the right strategy in place will help with the overall transition and mitigate any issues that arise.
Read moreJournalA community manager is the MVP and arguably the most critical role of any social experience or platform. Their role is multifaceted, combining elements of marketing, customer service, event planning, and more.
Read moreJournalIntroducing the culmination of over a decade of forum theming experience. AC.UI represents a shift from infinite customization to thoughtful, opinionated design.
Read moreJournalOnline communities are struggling to keep up with the modern user experience that large social media platforms provide. Here's how we tackled that gap.
Read moreJournalA brief history of UX improvements focused on modernizing and improving classic forum discoverability techniques that XenForo and others have been using for decades.
Read moreJournalMany forum administrators hastily establish discussion topics without considering their audience, scale, or moderators. Here's how to structure your community for real engagement.
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